MARKETING RESUME (updated Jan 2007)

PROFESSIONAL EXPERIENCE

Second Life Marketing 2006-present: Developed marketing/promotion strategies for Second Life, advocacy for use of Second Life in education, marketing/promotion of e-commerce websites using Second Life

Internet Marketing Consultant 1994-present: Developed marketing and/or brand strategies for over 100 clients in the arts & entertainment industry, including American Recordings, A&M Records, and the J. Paul Getty Center for the Arts. Analyzed web traffic analysis using WebTrends, Analog, Webalizer and developed site promotion strategies. Developed email marketing programs, web promotion. for Radioactive Records, France Online, Stonegarden Records.

Chief Marketing/Technology Officer, Indiespace 1994-2002: In an unusual hybrid position, developed marketing strategies and constructed over 1000 mini-websites for independent musicians, artists, filmmakers, and performers. Designed websites for over 30 web hosting clients in music, film and entertainment industry. Implemented Internet/web technology supporting websites, including HTML, CGI, PHP, and database programming, e-commerce software.

Generational marketing (GenY) consultant 2000-present: Developed theory for the post-GenX “GenY” or “Millennial” generation (born after 1982) and their future impact on entertainment. In conjunction with Lifecourse Associates (http://www.lifecourse.com), wrote “Marketing Entertainment to Millennials,” a mini-book introducing the features of the new generation to the entertainment industry. Authored articles on generational marketing for Brandchannel (http://brandchannel.com) and other publications. Analyzed impact of Internet technologies on communication style/branding potential for the “Millennial” generation.

Speaker/Lecturer/Author 1989-present: Conducted seminars and gave talks at Internet World, WebWorld, California Copyright Conference, CMJ, LA Women in Music, NAS, NARAS. 1995-present. Created “Future of Entertainment” seminar series for the art and entertainment industry at Indiespace.  2001-present. Author of several nationally-distributed books (see Books and Articles below)

Webmaster, Santa Monica College (SMC) 1997-2000:  Designed all SMC websites (http://www.smc.edu), providing web design, content lifecycle maintenance, quality testing, and support. Setup of Windows/IIS web servers, programmed (Perl) support for faculty/staff homepage area and online discussion boards. Installed and programmed WebCT courseware, advised IT department on web server hardware/software purchases. Installed server languages PHP, ASP, and mySQL databases. Implemented WebTrends reporting software, analyzed results and used to evaluate effectiveness of website.

EDUCATION

Undergraduate:  B.S. in Biology.  Loyola University.  New Orleans, LA.  1978.
Graduate:  PhD in Biophysics & Theoretical Biology.  Univ. of Chicago.  Chicago, IL.  1984.
Postgraduate:  Dept. of Microbiology.  UCLA.  Los Angeles, CA.  1988-93.  Dept. of Virology. US Army Institute of Research Into Infectious Diseases.  Ft. Detrick, MD.  1984-88.
Continuing education: Windows NT Administration Course, 1998. Unix OS (Silicon Graphics) training, installation, maintenance, UCLA 1992.

SKILLS

Experienced with brands and Internet brand strategies for musicians, artist, writers, performers and filmmakers. Software experience includes Linux, Windows NT, Windows 2000 Workstation/Server, Apache, IIs, PHP, ASP, Perl, JavaScript, HTML, CSS, Adobe Photoshop, Illustrator, Quark Express, Dreamweaver, FrontPage, RealAudio/Realvideo, QuickTime, Adobe Premiere, MP3, SoundEdit, DECK II, FileMaker, Microsoft Office, WebCT, WebTrends. Working knowledge of C++, SQL, Flash.

SAMPLE WEBSITES

Santa Monica College (main) – http://www.smc.edu
Indiespace – http://indiespace.com
Got The Blues – http://www.gottheblues.com
Marty & Elayne (“Swingers” fame) – http://www.martyandelayne.com 

PUBLISHED BOOKS AND ARTICLES

1. Millennials and Popular Culture: How the Post “GenX” Generation will Change Arts and Entertainment during the Next Decade.  Lifecourse. Lifecourse Associates).

2. Webdeveloper.com Guide to Producing Live Webcasts. Wiley. ISBN: 0471294098. 368p. October 1998.

3. Internet World Guide to Maintaining & Updating Dynamic Sites. Wiley.  ISBN: 0-471-24273-X. 365p. November 1997.

4. Creating Internet Entertainment: A Complete Guide For Web Developers and Entertainment  Professionals. Wiley ISBN: 0-471-1607303.  450 pp. w/ CD-ROM.  December 1996.

Contact: pindiespace@gmail.com